News Article

ORCHARD, Texas (Oct. 27, 2015) — Country music legend Tracy Lawrence once again became a familiar face in the bucking bull industry, as he became both a bull owner in, and an endorser of, the ALL IN Player’s Championship in 2016 presented by Exclusive Genetics.


The multi-Platinum CMA and three-time ACM Award-winning recording artist will appear at ALL IN events throughout the upcoming year. He kicked off his partnership with the Championship draft on October 22 at the South Point Resort and Casino in Las Vegas. Lawrence named the bull Honky Tonkin' after his radio show (syndicated through Compass Media Networks) and will donate all winnings from the bull he selected to St. Jude Children’s Research Hospital.

“I was so excited to participate in the Bucking Bull Games again this year," said Lawrence. "It feels great to do something I love while benefiting a cause I care so deeply about at the same time."

 “It is extremely exciting to welcome Tracy Lawrence into the ALL IN program for another season,” said Billy Jaynes, CEO of Exclusive Genetics and the Bucking Bull Games.  “His involvement as an owner highlights all of the positive enhancements that are coming in the next year.”

 Lawrence has sold more than 13 million albums and has achieved more than 20 No. 1 and Top 5 Billboard hits.

 Opportunities to join Tracy Lawrence as an owner of a bucking bull are available for the 2016 season.  Individuals may purchase full or shared ownership in a bull that will compete for more than $1.7 million in prize money.

 About Tracy Lawrence

Tracy Lawrence has had one of country music’s most memorable careers, from the tragedy-to-triumph story of his debut release to the Platinum sales and No. 1 hits that followed to continued success on the road. Born in Texas and raised in Arkansas, Lawrence moved to Nashville after college and kicked around town as a part-time performer and songwriter before landing a deal with Atlantic Records in 1991. He was prepping debut release Sticks and Stones when he was shot four times while trying to protect a friend during a robbery. Lawrence required surgery, but recovered as his new single “Sticks and Stones” moved up the chart. It became his first No. 1 in January 1992 and the album went on to chart four singles and was certified Platinum. Lawrence was named Billboard’sTop New Male Artist that year and went on to win Country Music Association and Academy of Country Music awards and earn GRAMMY Award nominations. Lawrence has sold more than 13 million albums in his career with Alibis and Time Marches On reaching double Platinum. His latest release, greatest hits package Evolution, is available now and he is the host of the syndicated radio show, Honky Tonkin’ with Tracy Lawrence.


About Exclusive Genetics

Exclusive Genetics manages the Bucking Bull Games and ABBI ALL IN Player’s Championship (formerly the Backseat Buckers) futurity circuits.  Through these programs, Exclusive Genetics offers fans of the nation’s fastest-growing sport the opportunity to own a bull and experience the Thrill of a Lifetime!


About St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude